UNITED WORKERS’ UNION

We are seeking an experienced and proactive Public Relations Advisor to join our team. This role is offered on a permanent full-time basis, and is open to candidates from all major capital cities.

This role is pivotal in maintaining and enhancing our organisation’s reputation, building strong relationships with stakeholders, and ensuring our messaging is clear, consistent, and impactful.

ABOUT UNITED WORKERS’ UNION

United Workers’ Union is a powerful member-led union whose sole purpose is to serve the collective interests of members in workplaces and communities by winning significant and long-lasting gains. The Union is driving change by growing union membership, developing leadership amongst our members, encouraging active member participation in the union, building and enforcing standards in our sectors, and campaigning both politically and in the community.

As a union with a proudly diverse membership, we are committed to equity and inclusion; and continuing to build a union that is truly representative of the workers we cover. We encourage applications from people of Aboriginal and Torres Strait Islander backgrounds, people from diverse cultural and linguistic backgrounds, LGBTQIA+ people and women.

KEY RESPONSIBILITIES

Media Relations

• Build and maintain relationships with journalists, editors, and media outlets.
• Draft and distribute press releases, statements, and media kits.
• Respond to media enquiries and act as the union’s spokesperson when required.

Strategic Communication

• Develop and implement PR strategies that align with organisational objectives.
• Advise on messaging and communication approaches for campaigns, events, and key initiatives.

Stakeholder Engagement

• Foster positive relationships with key stakeholders, including government, community groups, and other third parties.
• Coordinate and participate in stakeholder events and public engagements.

Crisis Communication

• Prepare and implement crisis communication plans to mitigate risks and protect the organisation’s reputation.
• Provide timely and accurate responses to emerging issues or crises.

Content Creation

• Write compelling content, including articles, speeches, op-eds, and blogs.
• Ensure all written materials reflect the organisation’s tone of voice and messaging.

Event Coordination

• Plan and support PR events such as press conferences, launches, and member engagement activities.
• Ensure events align with PR and communication goals.

Monitoring & Reporting

• Track media coverage and PA campaign performance, providing regular reports and analysis.
• Use insights to refine strategies and improve future initiatives.

Growth & Retention

• Contribute to content strategies and campaigns that drive member growth, engagement, and retention.
• Implement tactics to nurture and expand digital communities, fostering long-term member engagement.
• Analyse audience behaviours and preferences to tailor content that enhances the audience and member experience.

Brand & Reputation Management

• Ensure content reflects and enhances the UWU’s brand identity and values.
• Monitor online sentiment and engage with audiences to maintain a positive brand image.
• Support crisis communications and reputation management efforts through timely, accurate, and thoughtful content.

Collaboration, Stakeholder Engagement & Active Team Member

• Work closely with the teams across UWU to ensure cohesive messaging.
• Liaise with external vendors or freelancers, as needed, for specialised content production.
• Cover other roles of the Public Affairs team as necessary due to leave, assignment or other operational necessities.

Trend Analysis & Innovation

• Stay up-to-date with digital trends, tools, and platforms to innovate communications strategies.
• Experiment with new content formats to engage and grow audiences.

Internal Communications

• Contribute to as directed, the creation and delivery of internal communications, ensuring employees are kept informed, engaged, and aligned with organisational objectives.

KEY SELECTION CRITERIA

To perform the role of a Development Lead, the successful individual should demonstrate the following:

Qualifications

• A degree in Communications, Public Relations, Journalism, or a related field (or equivalent experience).

Experience

• Proven experience in public relations or corporate communications (3+ years preferred).
• Track record of managing media relations and delivering successful PR campaigns.

Technical Skills

• Strong media relations and stakeholder management skills.
• Familiarity with design tools like Adobe Creative Suite, Canva, or similar.
• Knowledge of SEO, UX, and email marketing best practices.

Soft Skills

• Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences.
• Strategic thinker with the ability to balance short-term needs with long-term objectives.
• Knowledge of digital communication tools, platforms, and trends.
• Commitment to and understanding of UWU’s values and priorities.

Desirable

• Experience with graphic design or multimedia content creation.

Values, Attitudes, and Behaviors

• A passion and drive to improve workers' lives and achieving the goals of the Union.
• Work collaboratively and respectfully with stakeholders.
• Act with honesty and integrity.
• Ability to reflect on and critique individual and team work and be responsive to feedback and instruction.
• Adhere to all UWU policies and procedures.

To perform this job, you will also be required to have or obtain and maintain:

• Right of Entry Permits;
• Valid Australian Driver’s License; and
• Immunisation against COVID-19 or have a medical exemption.

You will be assessed on your demonstrated ability to meet the requirements of the role description and the capabilities and attributes required for the role (UWU Capabilities Framework) and (UWU PDP Attributes).

REMUNERATION

An attractive remuneration package will be offered to the successful applicant, which will include:

• Salary commensurate with demonstrated skills and experience;
• 16% superannuation;
• 6 weeks annual leave plus 25% leave loading

How to Apply

Please submit your resume, together with a cover letter addressing the selection criteria on People, Culture and Change by clicking ‘Apply Now’ below.

For further information about the role, please email [email protected], using the subject line: Public Affairs Advisor - Flexible Location enquiry via EthicalJobs.